Are you considering hiring an Amazon marketing agency? Because this platform is extremely important to those who wish to succeed in e-commerce, more and more people are turning to the expert support and guidance that only an Amazon marketing consultant can provide.
Amazon has its own specific rules, so it can be an amazing help to have someone well-versed in every aspect of the platform on your side. They can show you how to better market your brand and products on Amazon.
There are other options to consider too. Maybe you’ve heard of a full service Amazon Marketing Agency? Unlike an Amazon advertising agency that focuses only on the marketing side of things, a full service agency will help you develop your Amazon strategy, establish your brand, optimize your listings, provide excellent customer service, advertise your products, and fulfil your orders. It’s an ideal service for any seller who also has business to deal with beyond Amazon.
Why hire Amazon support services? Because they can save you time and energy. It’s impossible for a seller to become trained and knowledgeable in every aspect of the Amazon platform while maintaining their business.
A shortcut is to invest in a supportive Amazon service that will navigate the trickier parts of the platform for you. Paying for support prevents paying for costly errors when you attempt to sell on your own. When you have someone who knows the platform in detail on your side, you’re far more likely to succeed.
Given Amazon’s prominence, the question shouldn’t be “can I afford to invest in services that will help me succeed?” Instead, the question you need to ask is “can I afford not to?”
Of course, that doesn’t mean you should choose just any Amazon marketing company. You need to choose the right one for your needs. Otherwise, this could end up being a useless expenditure that gets you no closer to your business goals on the platform.
Online, you’re bound to encounter many agencies making bold claims about what they can deliver for their clients. Your responsibility is to determine which advertising marketing consultant you can actually trust before making an investment.
Yes, this requires a little research. But don’t worry! Here, you’ll find a list of criteria to help you in your search. Because Amazon has the potential to provide very lucrative business opportunities, it’s worth taking your time to find the right agency: one that will help you find your audience, make the sale, meet your company objectives, and fulfill your potential.
A little due diligence at this stage could save you a lot of money and heartache later on. It’s important to get it right and choose the best Amazon service for your needs.
Before you approach an Amazon advertising service, you should have a clear idea in your mind of the support that you actually need. Many Amazon-focused agencies offer a range of diverse services: some of them are bound to be very helpful, others less so. Ask yourself the following questions:
Once you have the answers to these questions, you’ll have a clearer idea of the services that you need. You can then look for agencies that meet your needs.
Rather than hire across multiple agencies — one Amazon marketplace agency, another marketing agency — it makes sense to engage a multi-skilled team that can handle all required aspects of your Amazon strategy with competence.
Are you familiar with SEO? Consider it an online code you need to crack if you plan to enjoy e-commerce success. You’ve probably bought items on the internet before. How long do you spend searching before you buy?
At most, you probably look through the first five pages of results. If you find something of interest on the first page, you may not go any further than that. That’s why it’s crucial to get your brand and your product listings ranking as highly as possible.
SEO is how you achieve that. Basically, you need to tailor your online presence so it pleases the algorithm. Google and Amazon have their own algorithms that are designed to find the most relevant, highest quality results and display them prominently. It’s how both sites have maintained their popularity.
If every time we searched on Google we were sent to shoddy webpages, society wouldn’t depend on it as much as it does! The same goes for Amazon. The objective of the algorithm is to display the best results first to keep customers coming back.
For this reason, SEO knowledge is a must when it comes to hiring an Amazon marketing services agency. You need to have trained professionals who are able to optimize your listings and keep you ranking highly when potential customers search relevant terms.
Any Amazon media agency worth investing in should have a deep understanding of different advertising campaigns and their potential uses. They should be able to offer you a range of potential advertising strategies based on your business goals.
The best Amazon marketing agencies will tell you where is best to advertise and what your adverts should contain. They should seek the most cost-effective means to drive results on behalf of your business.
When it comes to Amazon, you can advertise in a few different ways. You can sponsor products so that they are shown when shoppers search for relevant search terms, for example.
Some sellers prefer this as they are able to target warm leads that are already demonstrating their interest in similar items. You can also pay for more traditional online advertisements such as banner ads to appear on the page.
Of course, there’s no need to restrict your advertising campaigns to the Amazon platform itself. You may find more success advertising your products using Google or other sites. Maybe your business has a mailing list you can utilize to maximize sales.
Your Amazon advertising consultant should be able to talk you through all your options and provide expert advice regarding the best methods for your business — that’s a crucial part of their job!
Before your Amazon consultant designs or launches any campaign, they should first collate information regarding your business, your competition, and the industry context of your niche. Strategies shouldn’t be founded on instinct alone; they should be informed by hard data.
An effective Amazon agency should be able to explain to you why they are suggesting certain actions based on evidence. If they aren’t interested in learning about your company before they begin providing services, that’s a huge red flag!
Expect a solid Amazon services agency to first consult with you and better understand your business goals. Then, they should perform extensive research regarding your company’s current status. To be useful, this investigation must take in competitor agencies and innovations in your industry.
You need your Amazon strategy to be specifically tailored to where your business is now and where you want it to be. You naturally want an edge on the competition and you want to be in line with or ahead of industry trends. Research is required to achieve this.
Before you work with any Amazon agency, ask them how research informs their work. Ask them what data they use to establish the most effective advertising campaigns for their customers. Check what they use as key indicators of success. Advertising certainly involves creativity, but it’s also far more numbers-based than you might realize.
In this field of work, experience matters. Look for agencies that can show you case studies proving their previous successes. When you pay for a service, you want to be sure that it can deliver. An experienced Amazon advertising company will have a clear idea of what works and what doesn’t. Rather than simply experimenting, they’ll apply evidence-based techniques when it comes to advertising your business.
Amazon is a complex platform and it has many rules and regulations. If your advertising agent is oblivious to the unique characteristics of the site, they may make costly errors. You’re not just investing in your agent; you’re also investing in your campaign.
That means you want the most cost-effective and efficient methods possible or else you’re wasting precious company resources. Why take a gamble on a brand new business? Look for seasoned professionals instead.
Experienced agencies are easier to trust with the future of your business. Make no mistake; that’s what you do when you hire an external Amazon consultant. In the e-commerce world, who can afford to mess up their presence on Amazon? It’s one of the biggest platforms worldwide, and it could be the key to your success.
Investing in an Amazon consultant is a great idea, but if you choose the wrong one it could be disastrous. Look for an experienced agency you can depend on to deliver.
Most Amazon brand management companies offer a range of services. They don’t simply handle the creative side of building your brand on the platform. Besides ensuring that your business communicates its unique features effectively, Amazon agencies should be able to assist with all elements of maintaining a store on the platform. This requires a very diverse range of skills. Although every member of the team should have in-depth Amazon knowledge, they’re also likely to specialize in one part of the process.
Take, for example, product listings. A copywriter and SEO expert has the perfect skill base to develop high-ranking and converting product descriptions. If you need support on Amazon advertising campaigns, someone who is able to analyze data and implement changes based on research findings is crucial.
When developing your Amazon strategy, you’ll need a consultant with business acumen who understands the current market. It’s difficult to find a single person who can handle all of these diverse tasks!
Instead, look for a multi-skilled team. Rather than expect a one-man band, look for a one-stop shop: an agency that has specific people trained and knowledgeable regarding specific tasks.
Ideally, this team works together in a close collaboration, sharing information and updates with one another. You can imagine the amazing advantages that you can enjoy when your company’s objectives receive the focused attention of this kind of multi-skilled team.
When you hire a professional service, you don’t want to feel the need to micromanage or constantly check in on its progress. Instead, you want to feel guided and supported.
Any reputable Amazon creative agency will have clearly-outlined processes so that the work of the team is transparent and your consultants can be held accountable for their responsibilities. A great Amazon agency will fill you with confidence: the team you hire will provide you with a roadmap so you know exactly where your business is, where it’s going, and how it’s going to get there!
The decisions made by your creative agency should be fully understood by you. Yes, you’ve hired consultants, but this is still your business. You shouldn’t feel like you have to manage the process, but your voice should be heard at every stage. If you’re not being informed about the progress of your agency’s activities, this is a problem.
Regular reporting should be established without you having to waste time chasing up answers. You hired a professional service to save time and energy, after all! So why expend it on ensuring an amateur company follows through on their promises? This is why choosing the correct agency is so important!
Many agencies talk a good game, but do they deliver? There’s only one way to find out — look for testimonials. An established Amazon services agency will have positive reviews online, so check them out and ensure that this service is right for you before you commit.
You can also request case studies that show how a specific agency delivered results for their client. Any agency that is reluctant to share this information is a concern: maybe they’re exaggerating their knowledge and experience in a bid to attract unknowing clients!
Anyone can make a claim online, but you want a service that can back up their boasts. It’s a good idea to request hard data: by what percentage have you increased sales for your customers? How long does the average customer work with your service? How many businesses are you working with at the moment?
The willingness of your consultant to answer these questions will provide great insight on how they handle themselves at work. Are they open and direct or evasive and defensive? It’s best to find that out as soon as possible, before you invest any money.
When you invest in an Amazon brand agency, you want to receive focused attention from your consultant. They should provide regular updates on their progress, and you should feel that your business goals are at the forefront of their mind.
Amazon is a dynamic platform that frequently evolves and adapts. Your marketing strategy needs to follow suit. Your consultant should be abreast of changes to the site and making sure that your product listings and advertisements are updated in accordance.
If you end up supervising your marketing consultant, having to prompt them to perform their tasks or remind them of plans, then you’re not saving time with the service. You need a consultant that you trust to work independently.
Choose an Amazon brand management agency with consultants that are skilled, knowledgeable, and experienced! If they’ve delivered results for others, they can do it for you.
A great Amazon marketing consultant will be determined to deliver results for your company. Rather than simply fulfilling their obligations, they will be monitoring the progress of each campaign and action that they take on behalf of your company. They will assess success at each stage and implement required changes.
Now you know what an Amazon marketing agency can do for you and how to find a great one! If you have high standards when it comes to Amazon marketing consultants, you’ll find that Cridiqa fits the bill. Contact us to discuss how we can quickly get you to your goals on Amazon.